Froliage says its redefining hair care for black women. The black-owned brand was created in 2017 by Amanda Harris.

Harris has over a decade experiecne in retail and IT. She aims to elevate black women everywhere with carefully formulated products.

Froliage tells the story of every single Black woman who has her hair “tamed” with a heating tool to appear more refined.

Currently only available in the USA, Froliage will begin shipping internationally next year